Location: Vancouver, BC

Department: Human Resources

Employment Type: Term (3-year fixed term contract) / Full Time / Hybrid

Posting Close Date: April 6, 2025

About Destination Canada

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

About the role:

We’re looking for a Senior HR Advisor who is passionate about HR and talent acquisition to join our team!

Reporting to the HR Director, you’ll drive full-cycle recruitment, working closely with hiring managers to attract top talent and ensure a seamless hiring process. But you won’t just run recruitment—you’ll elevate it. As the lead on talent acquisition, you’ll drive continuous improvements that enhance hiring processes, increase efficiency, improve the candidate experience, and enable smarter hiring decisions. You’ll spearhead the integration of AI and other tools into our sourcing, selection and hiring workflows, while also optimizing our recently implemented recruitment system (Greenhouse) to maximize efficiency, reporting, and the overall hiring experience. Above all, you’ll be a trusted partner to hiring managers, guiding them in making the best talent decisions for their teams.

In collaboration with the HR Director, you’ll shape and lead key talent acquisition projects, including upcoming initiatives such as: Developing DEI hiring strategies and programs to improve representation and equity in recruitment, creating a referral program to engage employees in talent attraction, enhancing employer branding and advertising to position Destination Canada an employer of choice (including refreshing our careers page), strengthening external partnerships and talent pipelines to build diverse networks and candidate pools, and establishing and tracking key recruitment KPIs to measure hiring effectiveness.

While talent acquisition is at the heart of this role, we value a well-rounded HR professional who will contribute at a senior level to broader HR operations and initiatives. You’ll collaborate with HR colleagues to enhance and deliver key HR services, provide expert guidance and issues resolution, and lead improvements to HR programs and initiatives.

At Destination Canada we’re passionate about HR done right- smart, strategic, and people-focused. If you’re ready to elevate talent acquisition and make a real impact, we’d love to hear from you!

Key accountabilities

• Manages recruiting workflows and delivers end-to-end recruitment process excellence including understanding hiring needs, advertising, sourcing, screening, assessing, interviewing, and negotiating offers ( approx. 50% of role)
• Builds strong relationships and partnerships with hiring managers, serving as a trusted advisor and driving informed decision-making
• Serves as the talent acquisition subject matter expert, driving improvements in the function including in candidate sourcing methodologies, recruitment process effectiveness, and implementation of best practices
• Serves as the applicant tracking system subject matter expert, leading ATS change and implementation initiatives as well as ongoing optimization.
• Leads talent acquisition strategies, programs, plans and initiatives, including long-term sourcing strategies, talent pipelines, external partnerships, DEI initiatives and employer branding efforts.
• Manages difficult to fill roles and high-touch candidate relationships, leveraging social media and direct sourcing strategies to attract candidates
• Manages relationships and engagement with third party recruitment agencies.
• Mentors and coaches other members of the HR/talent acquisition team.
• Collaborates with HR colleagues to deliver and enhance a variety of HR services and processes across multiple functional areas, such as workforce planning, job evaluation, organizational design, staffing, onboarding, engagement, compensation, employee/labour relations, and HRIS.
• Manages and executes staffing processes, including preparing documents and letters, ensuring compliance with HR policies, and maintaining accurate records and documentation
• Provides expert HR guidance to managers and employees on policies, procedures, the collective agreement, and employment legislation.
• Leads and supports the development, implementation, and continuous improvements of HR programs, policies and initiatives

What you need

• At least 3-5 years of progressive HR experience, including strong experience leading and conducting full cycle recruitment
• Graduation from a recognized university in Human Resources, or other relevant discipline, or an acceptable combination of education, training and experience
• Advanced expertise in recruitment and selection principles and practices, including emerging trends, technologies, and best practices
• Ability to effectively partner with and influence hiring managers, including managing expectations, guiding decision-making, and navigating complex hiring scenarios
• Strong proficiency with HRIS/ATS systems, with the ability to quickly learn, optimize, and implement improvements in recruitment technology. Ability to integrate and translate technical capabilities into process improvements
• Excellent writer with the ability to craft compelling job descriptions, advertisements, policies, guides, briefing notes, and internal communications
• Proven experience managing complex, senior-level, or hard-to-fill recruitments, including developing recruitment strategies and proactive sourcing
• Professional-level knowledge of HR principles, concepts and methods, including strong understanding of employment law and contracting principles
• Ability to develop, interpret and advise on HR policies, legislation, and collective agreements
• Strong judgement and decision-making skills, with the ability to balance multiple interests, navigate ambiguity, and provide sound HR advice
• Strategic thinker, able to develop plans and programs based on long-term objectives
• Solid project management skills
• Understanding of organization design, job design, and workforce planning principles, and how they connect to talent acquisition
• Ability to mentor, guide, and lead others
• Highly organized with strong attention to detail, ensuring accuracy in contracts and record-keeping.

It would be great if you also had

• CPHR designation
• Experience working in a Crown corporation and/or a unionized environment
• Experience working in a federally regulated workplace, with understanding of federal legislation such as the Canada Labour Code, Official Languages Act, Pay Equity Act and Employment Equity Act
• Experience with and understanding of job evaluation practices and principles
• Experience using Greenhouse Recruitment system

Compensation

Salary range:  $82,146 - $102,682

Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!

Other components of our total rewards offerings include:

• Extended health and dental benefits
• Minimum 3 weeks of accrued vacation plus other paid time off
• Employee assistance program
• Defined contribution pension plan
• Generous parenthood top-up
• Flexible working options like compressed workweek and hybrid model
• Support towards your professional growth with learning and development opportunities, mentorship and more.

Things you should know:

• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is a three-year term role, with a fixed end date.

At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to accessibility@destinationcanada.com.

We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.