Industry Support
Industry Resources

Industry Support

Emergency Tools and Resources

While management of emergencies is the responsibility of the provinces and territories, helping PTMOs support visitors impacted by the emergency, and ensuring communications are clear, authentic and accurate is a priority role for Destination Canada. Especially across our international markets.

Canada must be viewed as a safe and welcoming destination for all visitors, especially during these times of potential climate emergencies and volatile weather.

Sharing best practices from the tourism sector is key to preparing for emergencies.

*Informed by BC Tourism Emergency Management Framework.

Destination Canada’s consumer website provides wildfire and other climate emergency guidance for travellers visiting Canada.


 

Roles and Responsibilities:

Destination Canada

  • Global Reputation Management
  • Media monitoring, sentiment research, support international markets and communications with Federal agencies.
  • Amplifying messaging from provinces/territories
  • Support need for training, resources and resiliency
  • Support recovery communications and marketing as well as resilient destination development


Provinces / Territories

  • Education, training and preparation –Communities, Regions, all SMEs /collaborators
  • Advising emergency responders on visitor needs
  • Messaging / comms support for visitors and industry within the destination
  • Support research and impact analysis – liaising with Destination Canada
  • Recovery communications and marketing


 

Important Resources

Please see examples of best practices currently happening across the country. The BC Emergency Management Framework provides a unified structure to support tourism partners and visitors on matters related to the four pillars of emergency management; namely, mitigation, preparedness, response and recovery: https://tiabc.ca/emergency-preparedness/


 

Media Inquiries: mediarelations@destinationcanada.com